Chennai, Tamil Nadu, India | February 11, 2021: WayCool Foods has signed a one-year Memorandum of Understanding with the Indian Institute of Food Processing Technology (IIFPT) for the development of sustainable and optimal technology to extend the shelf life of certain fruits and vegetables. The MoU was signed and exchanged between Karthik Jayaraman, CEO of WayCool Foods and Dr. K. Anandharamakrishnan, Director of the IIFPT. Earlier this year, WayCool partnered with IIT-Hyderabad to reaffirm its commitment to reducing food waste.
WayCool and IIFPT sign a one-year contract.
The goal of this association is to develop solutions that help fruits and vegetables stay fresh longer, reducing food loss throughout the supply chain at all levels. These solutions aim to extend the shelf life of fresh produce such as tomatoes, potatoes, onions, carrots, pomegranates and apples. To date, WayCool has invested more than NOK 3 million in such sustainability initiatives by industry academies seeking to reduce food waste through collaboration, technology and innovation.
In signing the letter of intent, Subramanian Akkulan, executive vice president of innovation at WayCool Foods, said, “WayCool is actively committed to sustainability and reducing food waste. The IIFPT has pioneered research on shelf life extension technologies and we are excited to partner with a leading institute to develop the next generation of these technologies. We believe it is essential to develop local solutions that work well in the Indian context, and we will continue to develop these partnerships with leading Indian institutes to complement our own R&D work.”
WayCool distributes its wide range of fresh produce and staples to brands such as Shuddha, Dhaanyaa, KitchenJi, L’exotique, Madhuram and Freshey’s, to nearly 20,000 retail outlets and institutional customers. After analyzing the solutions, custom harvesting will increase the freshness of fruits and vegetables for a longer period, which in turn will improve the sustainability of the agricultural products produced.
To create social impact, WayCool has a program to involve farmers in the entire crop cycle, from planning to inputs and harvest. In doing so, WayCool helps farmers significantly improve profitability, reduce risk and ensure a regular income of 270 days. To this end, WayCool uses various new technologies to measure soil conditions, ensure input quality, record agronomic practices and measure product quality.
In signing the Memorandum of Understanding, Dr. Anandharamakrishnan, Director of IIFPT said, “We are excited to partner with WayCool Foods to develop such unique solutions that extend the shelf life of fruits and vegetables while reducing food waste at all levels of the supply chain. It is important to develop ways to create uncompromising innovations that meet our sustainability goals.”
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